we build brands holistically from the inside out.
We’re more than just a design and marketing agency—we’re a business solution that helps you gain clarity, take control, connect with your audience, and set your brand up for long-term success.
MOST BRANDS ARE built backward.
Small businesses often make themselves the center of their brand story instead of their clients. Or, they start with the web design first only to cram all messaging in after. These backward approaches often result in messaging that doesn’t connect, marketing that doesn’t convert, and a website that just doesn’t work.
But you don’t have to struggle anymore. Just like holistic medicine, we don’t treat the symptoms. You can take control and build your brand that connects, converts, and thrives—from the inside out.
A holistic soluton
We help entrepreneurs and small businesses take a fully comprehensive approach—aligning everything from mission and goals to lead generation, client management, products, photography, workflow, and mindset. By bringing these elements together, we create cohesive, thriving brands from the inside out.
In fact, our process is called “Inside, Outside, Upside Down”.
INSIDE
We start with your “Why,.” and craft a compelling StoryBrand messaging framework to be the backbone of all communication
OUTSIDE
After the messaging is set, we build what the world sees—design, website, and marketing materials—to ensure all touchpoints are unified and effective.
UPSIDE DOWN
We then look at things from a completely different perspective. How can we zig where others zag? What can we do to be unique and memorable?
For most of my career, I was a writer/art director and creative director (award-winning) of TV commercials and ad campaigns for global brands ranging from Apple to Snapple. Then, I followed my lifelong passion for photography, opening a headshot, portraits, and commercial photography studio. Then, I launched an agency and became a StoryBrand Certified Coach, and now I do this. …And photography.
I’ve seen firsthand how Fortune 500 companies and global ad agencies build successful marketing strategies—and as an entrepreneur, I’ve faced the struggles small business owners meet. As a student of new thought and spiritual thinking, I understand the mindset needed to stay focused and prosper. Now, I’ve combined all my expertise into a powerful framework that helps businesses thrive.
I’m thrilled to bring all of my experience to you–helping you follow your passion and create a brand that brings you joy and excitement.
Lee has created work for some of the biggest brands in the world:
And some of the smallest brands in the neighborhood.
services
Our Services
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Marketing & Branding Design
Strategic messaging, brand identity, and marketing materials that connect and convert.
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Website Design
User-friendly, high-converting websites that showcase your brand and drive results.
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Photography
Professional branding photography, headshots that capture your story and make a lasting impression.
branding & marketing
A full-throttle deep dive into your brand, messaging, and marketing—so you gain clarity, strategy, and momentum in just one day.
A game-changer for business owners who want clarity, strategy, and action—all in a single day. We dive deep in an intensive, hands-on session to define your mission, refine your messaging, and map out a strategic marketing plan.
By the end, you'll walk away with a clear, cohesive brand direction and the confidence to move forward.
other Ways to work together
1-Day brand blitz
For those who need immediate help and a fresh set of eyes on their brand—someone to step in, triage, dissect what’s not working, and put it all back together so it’s stronger and more effective.
This is a full-throttle deep dive into your brand, messaging, and marketing—so you gain clarity, strategy, and momentum in just one day.
A game-changer for business owners who want clarity, strategy, and action—all in a single day. This intensive, hands-on session goes beyond consulting—we roll up our sleeves and get to work.
We’ll define your mission, refine your messaging, revise layouts, build wireframes, and map out a strategic marketing plan—right on the spot. It’s not just theory; we’re in the trenches, making real-time updates to your brand assets.
By the end, you'll walk away with revised assets, a clear, cohesive brand direction, and the confidence to move forward.
The Brand Builder Lab
For business owners who want to understand, take control, and be hands-on with their brand and marketing—without feeling lost or dependent on others.
We offer a hands-on group coaching experience that empowers you to build a clear, cohesive brand, refine your messaging, and create a website that actually works. Over 10 weeks, you'll work alongside a small group of entrepreneurs, following our 5M Framework to develop a brand that attracts and converts.
But this isn’t just learning—it’s doing. We’ll revise or build your logo, branding, and website together while crafting a marketing strategy that gives you clarity and confidence moving forward.
Includes one-on-one coaching to ensure your brand stands out and a clear path to growth.
By the end, you’ll have:
✔ A cohesive brand identity
✔ A website built for success
✔ A marketing roadmap to attract and convert leads
✔ The skills and confidence to run your brand effectively
Ready to take control of your brand and marketing? Join us.
a PLAN for long-term success
1) Assess
Marketing Assessment
Curious on where you are now? With this short survey, and a free 20-minute call, we’ll identify gaps in your marketing & communication, dissect your website and design, and get the inside on our Inside, Outside, Upside Down session.
Start Here
2) Plan
Inside, Outside, Upside Down
This intensive session culminated with a Blueprint that containing a engaging mission & messaging framework, strategic marketing plan, design and website recommendation and action steps to implement the Blueprint immediately.
3) Build
Implement & support
Once your mission is defined and your messaging is crystal clear, can help build ongoing success through graphic and website design to sales emails, to social media, photography, video content, automations, CRM, strategies, and more.
start with a FREE Marketing assessment
With a small worksheet and a free 20-minute call, we’ll:
⚡ Review your current branding and website
⚡ Identify gaps in your sales funnels and marketing
⚡ Evaluate Your Social Media Presence and Engagement:
⚡ Discover new possibilities for your business
⚡ Get the inside on going Inside, Outside, Upside Down.
design & PRODUCTION services
After our Inside Outside Upside Down session is complete, we can help bring your brand to life.
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BRANDING DESIGN
From logo design to brand colors to typography, we’ll bring your brand story to life.
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WEBSITE DESIGN
Custom websites carefully crafted to create curiosity, and convert leads.
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ORIGINAL PHOTOGRAPHY
We specialize in branding portraiture that elevates your brand to new heights.
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VIDEO PRODUCTION
We are a full-service production company, able to create and bring your content to life.
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ADVERTISING CAMPAIGNS
We have 20+ years of experience creating award-winning TV Commercials for global brands.
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SOCIAL MEDIA CREATION
We can handle writing, designing and posting your social media.
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GRAPHIC DESIGN
We’ll help keep all your design consistent from presentations to key art and more.
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LEAD GENERATION
We’ll help concept, and create powerful lead generators and funnels to convert leads.
When your small business is struggling, you feel broken, alone, and unsure of what to do next.
I know. I’ve been there many times.
That’s why we do things differently and offer a refreshing, holistic, hand-holding approach. Our Inside, Outside, Upside process provides you with the structure, backbone, and game plan you need to move forward in your business with newfound confidence and vigor.
As an award-winning copywriter, creative director, and entrepreneur with 16 years of self-employment, I bring the knowledge and expertise needed to help small business owners build the thriving brands of their dreams.
You don’t have to feel isolated anymore when trying to create a beautiful website that works, generates, and converts leads.
Start with our Free Marketing Assessment, and we’ll uncover seasons your business may be suffering and identify hidden opportunities to make your marketing and communication more effective. Let's get your business on the path to thriving and fulfillment.
Jenifer Mara
Baldassare & Mara
"Lee and his team have been an indispensable part of our firm's branding. They are talented, work fast and consistently deliver, and often improve on our requests."
Anthony Mahajan
Health Law Alliance
"I could not be more grateful for Lee’s ability to define and creatively illustrate my firm’s value proposition to a broader audience. The services we offer are highly specialized, but Lee was able to develop themes and messaging that effectively communicates our “call to action” to potential clients in a manner that resonates….”.
Shira Goodman
Executive Coach & Former CEO of Staples
"Lee captured my brand and personality in the website he created with me. Even more he was super easy to work with and very patient as my thinking evolved. A true creative saint!”
Andy Hatch
Coach Hatch
"A few years ago, I used a website builder for my life coaching practice, but it lacked a coherent, meaningful story. Lee, a seasoned creative director, designer, and photographer. revamped my site with a creative logo, thoughtful font and color choices, and design elements that resonate with my target clients. He shared valuable insights on storytelling, branding, and marketing. The result? A website I love, praised by web design professionals, delivered on time and within budget. Check out his work at www.coachhatch.com!."
FAQs
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The session is designed for small business owners who feel their marketing and design efforts are fragmented or ineffective. If you’re looking to align your brand’s mission, messaging, and marketing to drive growth and success, this session is perfect for you.
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That’s exactly what our session will help you with. We’ll work together to define both your personal and business goals, ensuring you have a clear and actionable plan moving forward.
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We take the time to deeply understand your business, industry, and unique challenges. Our recommendations are customized based on this comprehensive understanding to ensure they are effective and relevant to your specific needs.
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Starting with a Blueprint ensures we have a clear, strategic foundation for all your marketing and design efforts. It allows us to define your mission, craft compelling messaging, and develop a solid marketing plan before implementing any tasks. This comprehensive approach ensures that every action we take is aligned with your overall goals, making your marketing efforts more cohesive, efficient, and effective. By having a detailed Blueprint, we can avoid fragmented efforts and ensure that all aspects of your branding work harmoniously to drive your business’s success.
start with a FREE Marketing assessment
With a small worksheet and a free 30-minute call, we’ll:
⚡ Identify gaps in your sales funnels and marketing
⚡ Branding and website review
⚡ Discover new possibilities for your business
⚡ Get the inside on Inside, Outside, Upside Down.