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we build brands holistically from the inside out.

We’re more than just a design and marketing agency—we’re a business solution that helps you gain clarity, take control, connect with your audience, and set your brand up for long-term success.

BOOK A BREAKTHROUGH CALL
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Laptop displaying a real estate website with the headline 'Built on Family Values' and images of houses. A printed flyer titled 'Welcome Home' with a photo of a couple sitting on a couch.
Collection of presentation slides about messaging, construction renovation expectations, mission statement, and client communication, with text, icons, and headings in black, gold, and gray colors.
A smartphone displaying a travel planning website, with two printed brochures next to it, one showing children with backpacks and the other with illustrations of famous landmarks and the texts "Give booking your own trip to Italy the boot" and "Trave

MOST BRANDS ARE built backward.

Small businesses often make themselves the center of their brand story instead of their clients. Or, they start with the web design first only to cram all messaging in after. These backward approaches often result in messaging that doesn’t connect, marketing that doesn’t convert, and a website that just doesn’t work.

But you don’t have to struggle anymore. Just like holistic medicine, we don’t treat the symptoms. You can take control and build your brand that connects, converts, and thrives—from the inside out.

BOOK A BREAKTHROUGH CALL

A holistic soluton

We help entrepreneurs and small businesses take a fully comprehensive approach—aligning everything from mission and goals to lead generation, client management, products, photography, workflow, and mindset. By bringing these elements together, we create cohesive, thriving brands from the inside out.

BOOK A BREAKTHROUGH CALL
Multiple electronic devices displaying a personal website for Dana Codispoti, a personal crisis coach. The website features a woman in a pinkish-purple top, with a background of green foliage, and includes texts like "Navigate the unthinkable like a boss" and "I'm Dana." The devices include a desktop computer, a tablet, a laptop, and a smartphone, all set against a pink background, with a stylus next to the tablet.

In fact, our process is called “Inside, Outside, Upside Down”.

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INSIDE

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We start with your “Why,.” and craft a compelling StoryBrand messaging framework to be the backbone of all communication

OUTSIDE

After the messaging is set, we build what the world sees—design, website, and marketing materials—to ensure all touchpoints are unified and effective.

UPSIDE DOWN

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We then look at things from a completely different perspective. How can we zig where others zag? What can we do to be unique and memorable?

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For most of my career, I was a writer/art director and creative director (award-winning) of TV commercials and ad campaigns for global brands ranging from Apple to Snapple. Then, I followed my lifelong passion for photography, opening a headshot, portraits, and commercial photography studio. Then, I launched an agency and became a StoryBrand Certified Coach, and now I do this. …And photography.

I’ve seen firsthand how Fortune 500 companies and global ad agencies build successful marketing strategies—and as an entrepreneur, I’ve faced the struggles small business owners meet. As a student of new thought and spiritual thinking, I understand the mindset needed to stay focused and prosper. Now, I’ve combined all my expertise into a powerful framework that helps businesses thrive.

I’m thrilled to bring all of my experience to you–helping you follow your passion and create a brand that brings you joy and excitement.

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Lee has created work for some of the biggest brands in the world:

And some of the smallest brands in the neighborhood.

services

Our Services

  • Marketing & Branding Design

    Strategic messaging, brand identity, and marketing materials that connect and convert.

    Signboard for Studio Raffe Architecture hanging outside a building.

  • Website Design

    User-friendly, high-converting websites that showcase your brand and drive results.

    Laptop displaying a website about homebuilding and values, with images of houses, next to a printed welcome home message with a photo of a man and woman sitting on a couch on a blue background.

  • Photography

    Professional branding photography, headshots that capture your story and make a lasting impression.

    A woman with dark curly hair posing against a digital background featuring a mountain landscape with abstract data graphics, a small astronaut figure floating above, and the text 'Seek & Prosper' in bold red letters. The tagline reads, 'Do more than see. Seek.' and there is a paragraph explaining the importance of data, technology, and expertise from S&P Global.

branding & marketing

A full-throttle deep dive into your brand, messaging, and marketing—so you gain clarity, strategy, and momentum in just one day.

A game-changer for business owners who want clarity, strategy, and action—all in a single day. We dive deep in an intensive, hands-on session to define your mission, refine your messaging, and map out a strategic marketing plan.

By the end, you'll walk away with a clear, cohesive brand direction and the confidence to move forward.

BOOK A BREAKTHROUGH CALL
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other Ways to work together

1-Day brand blitz

For those who need immediate help and a fresh set of eyes on their brand—someone to step in, triage, dissect what’s not working, and put it all back together so it’s stronger and more effective.

This is a full-throttle deep dive into your brand, messaging, and marketing—so you gain clarity, strategy, and momentum in just one day.

A game-changer for business owners who want clarity, strategy, and action—all in a single day. This intensive, hands-on session goes beyond consulting—we roll up our sleeves and get to work.

We’ll define your mission, refine your messaging, revise layouts, build wireframes, and map out a strategic marketing plan—right on the spot. It’s not just theory; we’re in the trenches, making real-time updates to your brand assets.

By the end, you'll walk away with revised assets, a clear, cohesive brand direction, and the confidence to move forward.

BOOK A BREAKTHROUGH CALL
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The Brand Builder Lab

For business owners who want to understand, take control, and be hands-on with their brand and marketing—without feeling lost or dependent on others.

We offer a hands-on group coaching experience that empowers you to build a clear, cohesive brand, refine your messaging, and create a website that actually works. Over 10 weeks, you'll work alongside a small group of entrepreneurs, following our 5M Framework to develop a brand that attracts and converts.

But this isn’t just learning—it’s doing. We’ll revise or build your logo, branding, and website together while crafting a marketing strategy that gives you clarity and confidence moving forward.

Includes one-on-one coaching to ensure your brand stands out and a clear path to growth.

By the end, you’ll have:
✔ A cohesive brand identity
✔ A website built for success
✔ A marketing roadmap to attract and convert leads
✔ The skills and confidence to run your brand effectively

Ready to take control of your brand and marketing? Join us.

BOOK A BREAKTHROUGH CALL
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a PLAN for long-term success

1) Assess

Marketing Assessment

Curious on where you are now? With this short survey, and a free 20-minute call, we’ll identify gaps in your marketing & communication, dissect your website and design, and get the inside on our Inside, Outside, Upside Down session.

Start Here

2) Plan

Inside, Outside, Upside Down

This intensive session culminated with a Blueprint that containing a engaging mission & messaging framework, strategic marketing plan, design and website recommendation and action steps to implement the Blueprint immediately.

LEARN MORE

3) Build

Implement & support

Once your mission is defined and your messaging is crystal clear, can help build ongoing success through graphic and website design to sales emails, to social media, photography, video content, automations, CRM, strategies, and more.

Book titled Vc5 Holistic Marketing & Design with a woman in a polka-dot shirt looking thoughtful, seated in front of a laptop.

start with a FREE Marketing assessment

With a small worksheet and a free 20-minute call, we’ll:

⚡ Review your current branding and website

⚡ Identify gaps in your sales funnels and marketing

⚡ Evaluate Your Social Media Presence and Engagement:

⚡ Discover new possibilities for your business

⚡ Get the inside on going Inside, Outside, Upside Down.

Free marketing assessment

design & PRODUCTION services

After our Inside Outside Upside Down session is complete, we can help bring your brand to life.

  • Collection of business cards for J. Farese Construction, featuring a navy blue and white color scheme, with contact details, a photo of John Farese, and a list of services including renovations, kitchens, bathrooms, and more.

    BRANDING DESIGN

    From logo design to brand colors to typography, we’ll bring your brand story to life.

  • Computer monitor displaying a website for Helen Birney, a health coach. The website features a woman in athletic wear stretching outdoors in a park during sunset, with the text 'Get off the scale. And into your life' and a yellow button labeled 'Book a call'.

    WEBSITE DESIGN

    Custom websites carefully crafted to create curiosity, and convert leads.

  • Six people, three women and three men, posing in a contemporary living room with a black wall and abstract art on the wall. The woman on the far left is wearing a burgundy pantsuit, the second person, a young man, has a black suit, the third woman is in a white blazer, the seated man is in a dark blazer and turtleneck, the woman on the far right is in a cream dress, and they are all standing or sitting around a yellow sofa with a coffee table and plants in the background.

    ORIGINAL PHOTOGRAPHY

    We specialize in branding portraiture that elevates your brand to new heights.

  • A woman with shoulder-length brown hair, wearing a yellow blazer and white shirt, sitting on a gray armchair in a bright room with large windows and greenery outside. There is a potted plant and a wooden table with a white vase in the background. The image features a text overlay with her name, Irina Soriano, and labels indicating a speaker reel.

    VIDEO PRODUCTION

    We are a full-service production company, able to create and bring your content to life.

  • A large yellow humanoid robot with mechanical details stands outdoors in front of a suburban house. The robot has a friendly appearance.

    ADVERTISING CAMPAIGNS

    We have 20+ years of experience creating award-winning TV Commercials for global brands.

  • A professional portrait of Timothy Corriston with a quote about artificial intelligence in the legal industry, mentioning Connell Foley law firm.

    SOCIAL MEDIA CREATION

    We can handle writing, designing and posting your social media.

  • Promotional graphic for 'The Inner Landscape,' featuring a serene woman in meditation holding a traditional parasol, with geometric and spiritual patterns in the background.

    GRAPHIC DESIGN

    We’ll help keep all your design consistent from presentations to key art and more.

  • A tablet screen displaying a promotional image for a free marketing assessment, featuring a woman with dark hair wearing a navy polka dot shirt, with a pensive expression and her hand on her chin. The screen also shows the logo and text for 'VOC 5 Holistic Marketing & Design.' The tablet is on a white desk with a white chair, a white vase with beige leaves, and a pair of white wireless earbuds nearby.

    LEAD GENERATION

    We’ll help concept, and create powerful lead generators and funnels to convert leads.

When your small business is struggling, you feel broken, alone, and unsure of what to do next.
I know. I’ve been there many times.

That’s why we do things differently and offer a refreshing, holistic, hand-holding approach. Our Inside, Outside, Upside process provides you with the structure, backbone, and game plan you need to move forward in your business with newfound confidence and vigor.

As an award-winning copywriter, creative director, and entrepreneur with 16 years of self-employment, I bring the knowledge and expertise needed to help small business owners build the thriving brands of their dreams.

You don’t have to feel isolated anymore when trying to create a beautiful website that works, generates, and converts leads.

Start with our Free Marketing Assessment, and we’ll uncover seasons your business may be suffering and identify hidden opportunities to make your marketing and communication more effective. Let's get your business on the path to thriving and fulfillment.

Free marketing assessment
BOOK A DISCOVERY CALL
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Jenifer Mara
Baldassare & Mara

"Lee and his team have been an indispensable part of our firm's branding. They are talented, work fast and consistently deliver, and often improve on our requests."

Headshot of a man in a suit with a dark background.

Anthony Mahajan
Health Law Alliance

"I could not be more grateful for Lee’s ability to define and creatively illustrate my firm’s value proposition to a broader audience. The services we offer are highly specialized, but Lee was able to develop themes and messaging that effectively communicates our “call to action” to potential clients in a manner that resonates….”.

A woman with shoulder-length reddish-brown hair, wearing glasses, gold earrings, a white top, and layered necklaces, smiling in front of a dark background.

Shira Goodman
Executive Coach & Former CEO of Staples

"Lee captured my brand and personality in the website he created with me. Even more he was super easy to work with and very patient as my thinking evolved. A true creative saint!”

Close-up portrait of a middle-aged man with a bald head, blue eyes, and light facial hair, wearing a patterned blue shirt, smiling softly against a white background.

Andy Hatch
Coach Hatch

"A few years ago, I used a website builder for my life coaching practice, but it lacked a coherent, meaningful story. Lee, a seasoned creative director, designer, and photographer. revamped my site with a creative logo, thoughtful font and color choices, and design elements that resonate with my target clients. He shared valuable insights on storytelling, branding, and marketing. The result? A website I love, praised by web design professionals, delivered on time and within budget. Check out his work at www.coachhatch.com!."

FAQs

  • The session is designed for small business owners who feel their marketing and design efforts are fragmented or ineffective. If you’re looking to align your brand’s mission, messaging, and marketing to drive growth and success, this session is perfect for you.

  • That’s exactly what our session will help you with. We’ll work together to define both your personal and business goals, ensuring you have a clear and actionable plan moving forward.

  • We take the time to deeply understand your business, industry, and unique challenges. Our recommendations are customized based on this comprehensive understanding to ensure they are effective and relevant to your specific needs.

  • Starting with a Blueprint ensures we have a clear, strategic foundation for all your marketing and design efforts. It allows us to define your mission, craft compelling messaging, and develop a solid marketing plan before implementing any tasks. This comprehensive approach ensures that every action we take is aligned with your overall goals, making your marketing efforts more cohesive, efficient, and effective. By having a detailed Blueprint, we can avoid fragmented efforts and ensure that all aspects of your branding work harmoniously to drive your business’s success.

A brochure titled 'Free Marketing Assessment' with a logo that says 'VC 5' and 'Holistic Marketing & Design'. The cover features a woman in a navy polka dot shirt looking thoughtful, sitting in front of a silver laptop.

start with a FREE Marketing assessment

With a small worksheet and a free 30-minute call, we’ll:

⚡ Identify gaps in your sales funnels and marketing

⚡ Branding and website review

⚡ Discover new possibilities for your business

⚡ Get the inside on Inside, Outside, Upside Down.

Free marketing assessment

We’d love to hear from you.