Clarity First.
Before any design or development begins, we make sure you're heading in the right direction.
At VC5, we believe marketing should be strategic, not scattered. Clarity comes first. Strategy leads design. Messaging leads everything.
An “ugly” website with the right words will outperform a stunning one with confused messaging.
That’s why everything starts with the Inside.
Always Business-Driven.
Then Creative.
inside: DEEP DIVE
We begin with a foundational session that includes a deep discovery strategy session. Together, we explore:
Your brand, mission, and values
Your ideal clients and customer journey
What’s working (and what’s not)
Your personal and business goals
Your tech stack, CRM, funnels, and marketing efforts
We dig into every part of your business, inside and out, to uncover gaps, opportunities, and the roadblocks in your way.
your blueprint to success
This session leads to your Messaging Blueprint and Marketing Roadmap built on our Five Pillars: Mindset Mission, Messaging, Marketing & Momentum
You’ll walk away with a clear mission, messaging that connects, and a game plan that drives growth.
The 5 Pillars That Transform your Brand into a Business That Thrives
Mindset
You can’t grow a brand you’re unsure about. We start by helping you see your business clearly and step into your next level with confidence.
Mission
We dig into your purpose, your people, and what makes you different. You walk away with a powerful story and strategic direction.
Messaging
No more guessing what to say. You’ll speak directly to your ideal clients with words that sell, without sounding salesy.
Marketing
Your website, visuals, emails, and content all need to work together. We make sure everything looks sharp and says the same thing.
Momentum
This isn’t a rebrand. It’s a relaunch. We give you the tools and structure to grow, without relying on you to figure it all out later.
Your Blueprint includes:
GAME PLAN
We’ll map out your journey to a brand and business that thrives on every level, and brings you joy!
MISSION STATEMENTS
To keep your communication focused, we’ll create personal and business missions, and action steps to accomplish them.
ONE-LINERS & TAGLINE
A crucial part of your messaging toolkit that will enable you to talk about your business in a way that is both powerful & memorable.
STORYBOARD SCRIPT
Position your clients as the hero and yourself as the guide. This story will be backbone for all your communication.
NEXT STEPS
We’ll provide you with actionable next steps to implement the blueprint to generate new clients, new business and longterm success.
UPSIDE DOWN THINKING
New, unexpected ways to think about your business, marketing, products, and services to help stand out in a crowded marketplace.
LANDING PAGE WIREFRAME
We’ll provide a landing page wireframe in the StoryBrand framework designed to convert strangers into loyal fans.
CRM / TECH RECOMMENDATIONS
We’ll dive deep into your tech stack to see if there are better, more efficient ways to organize clients, storage and workflow.
MARKETING PLAN
A strong plan to improve client curiosity, engagement, and commitment with tools like lead generators, CRM, and more.
From Strategy to Execution
The Blueprint is just the beginning. We’re here for you, with full implementation services including brand design, web design, social media, copywriting, photography, automation, and ongoing support.
