Black background with three white circles overlapping, resembling a Venn diagram.
Eight gold squares and four gold diamonds arranged in a circle against a white background.
Responsive website displayed on a desktop, laptop, tablet, and smartphone screens. The website features a cityscape with a brick building, green trees, and people walking and cycling. The prominent text says, "We don't create plans, we create legacies," and the logo reads "Topology."

take a holistic approach
to your marketing
& design

And build a thriving brand from the inside out.

what is “holistic” marketing
& design?

A black-and-white kitten sitting on a wooden floor.

• Does your business feel broken?

• Do you struggle with converting leads?

• Do you feel alone in your marketing?

• Are you confused on what to do next?

Our Holistic approach looks at every aspect of your business from the inside out. From your website, graphic design, and products, to your services, and social media as well as your marketing, CRM, workflow, finances, and, most importantly, your messaging. We even go in-depth and look at your “Why”– Why your business exists in the first place. And, if it all brings you joy! Just like holistic medicine, we don’t patch up the symptoms. We identify and fix your brand as a whole, creating a powerful blueprint for long-term happiness and success.

Many businesses look to a new website to solve their issues, but most design agencies do things backward, prioritizing design over the core business problems, and messaging issues - where most of the real problems live. This traditional approach often results in messaging that doesn’t resonate, marketing that doesn't convert, and a website that just doesn’t work. If you're feeling down, helpless, alone, and confused about what to do next, it's time for a different strategy.

Think of us as a full-service marketing and design company sprinkled with business and life coaching.

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Get new insights & inspiration

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Find new passion & purpose

A circular arrangement of eight gold-colored squares and diamonds on a white background.

Take control of your business

Our holistic process is called,
“Inside, outside, Upside down.”

  • WE START WITH YOUR “WHY”

    We delve into your personal and business goals, create an action plan, and craft a compelling StoryBrand script to structure all your communication for future marketing efforts

  • THEN CREATE WHAT THE WORLD SEES

    Only when a strong mission, messaging and StoryBrand is at your core, then we look at all your customer touchpoints ensuring a strong and cohesive brand. Everything comes out of your messaging, includes photography, graphics, logo, branding, website, sales funnels, marketing framework and materials, social media, sales letters, proposals, pitch decks, and even your bio.

  • AND LOOK TO DO THINGS DIFFERENTLY

    Then how can we look at things from a different POV? How can we do things differently? How can you refine your products and services to be more unique and profitable?

Black and white photo of a man sitting cross-legged on a stool, wearing a button-up shirt, jeans, and boots, with one hand on his knee and the other hand resting on the side of his face in a relaxed pose.
Abstract graphic with clouds, spiral and arrow shapes in gray and gold colors.

VC-5 is founded by award-winning copywriter, creative director, designer, photographer, and StoryBrand Certified Guide, Lee Seidenberg.

Lee brings his 20+ years of writing TV commercials and ad campaigns for global brands, and years of experience as a designer, entrepreneur, agency owner, and student of spiritual thinking to you to help build the life and brand of your dreams.

Read more

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A badge with a black background and gold outline, featuring the words "Certified" at the top, "StoryBrand" in the center, and "Guide" at the bottom, with small gold stars above and below "StoryBrand."

Lee has created award-winning ADVERTISING
work for some of the biggest brands in the world:

Silver Chevrolet logo with a bowtie shape above the word Chevrolet in white block letters.
Outline of the phrase 'Love' written in cursive with a small dove underneath.
Black and white logo of an apple with a bite taken out of it and a leaf on top
Empty white background with a faint vertical gradient.
Black, white, and gray circular logo for Baskin Robbins featuring the stylized text "BR" and "baskin robbins" inside the circle.
Black and white IKEA logo with large black letters inside an oval shape on a rectangular background.
Black and white Snapple logo with a rounded rectangular shape and bold lowercase letters.
Gray semi-circular gauge with a red needle pointing to the middle.

And some of the smallest in the neighborhood:

Logo of Renovation Angel, featuring a stylized 'ra' inside a circle, with the words 'renovation angel' below.
J. Farese Construction logo in gray with white text and decorative lines.
Logo displaying the name Dana Codispoti Personal Crisis Coach

start with a FREE Marketing assessment

With a small worksheet and a free 30-minute call, we’ll:

⚡ Identify gaps in your sales funnels and marketing

⚡ Branding and website review

⚡ Discover new possibilities for your business

⚡ Get the inside on going Inside, Outside, Upside Down.

Our Holistic approach is designed to help small businesses build their branding and marketing and design the right way, from the inside out. Before we design anything, we need to make sure the messaging will resonate. The Inside, Outside, Upside Down session includes:

⚡ Business and Brand Deep Dive

⚡ Mission, Messaging & Marketing Blueprint which includes:

⚡️Personal and Business Goals
⚡️1-Year Game Plan with Action Steps to Implement
⚡️Mission Statements, One-Liner and Tagline
⚡️StoryBrand Script to be the backbone for all communication
⚡️Landing Page Wireframe
⚡️Marketing Plan

⚡ Recommendations CRM, Tech Stack, Workflow and more…

design & PRODUCTION services

After our Inside Outside Upside Down session is complete, we’re happy to help bring your brand to life.

  • BRANDING DESIGN

    From logo design to brand colors to typography, we’ll bring your brand story to life.

  • WEBSITE DESIGN

    Custom websites carefully crafted to create curiosity, and convert leads.

  • PHOTOGRAPHY

    We specialize in branding portraiture that elevates your brand to new heights.

  • VIDEO PRODUCTION

    We are a full-service production company, able to create and bring your content to life.

  • AD CAMPAIGNS

    We have 20+ years of experience creating award-winning TV Commercials for global brands.

  • SOCIAL MEDIA

    We can handle writing, designing and posting your social media.

  • COACHING

    We’ll help keep you focused on your mission with ongoing caching and accountability.

  • GRAPHIC DESIGN

    We’ll help keep all your design consistent from presentations to key art and more.

  • LEAD GENERATION

    We’ll help concept, and create powerful lead generators and funnels to convert leads.

Jenifer Mara
Baldassare & Mara

"Lee and his team have been an indispensable part of our firm's branding. They are talented, work fast and consistently deliver, and often improve on our requests."

Anthony Mahajan
Health Law Alliance

"I could not be more grateful for Lee’s ability to define and creatively illustrate my firm’s value proposition to a broader audience. The services we offer are highly specialized, but Lee was able to develop themes and messaging that effectively communicates our “call to action” to potential clients in a manner that resonates….”.

E~ Bradshaw
BCS Arts NJ

"Lee and his team have been an indispensable
part of our firm's branding. They are talented,
work fast and consistently deliver,
and often improve on our requests."

Steve Feldman
Kinder Greener

"Lee and his team have been an indispensable
part of our firm's branding. They are talented,
work fast and consistently deliver,
and often improve on our requests."

a PLAN for long-term success

Assess

FREE

Marketing Assessment

Curious on where you are right now? With this short survey, and a free 30-minute call, we’ll go over the specific gaps in your marketing and communication and get the inside on our Inside, Outside, Upside Down session.

Start Here

$2,999

Inside, Outside, Upside Down

Build

Let’s go Inside, Outside, Upside down to define your mission and create messaging that attracts clients and a marketing plan designed to reach your specific goals. Get a Blueprint you’ll be able to implement right away.

CUSTOM

Design & Production Services

Plan

We’re happy to implement everything in the blueprint, from website to sales emails, to social media to video content. We’re so confident about our process, your $2,500 will be credited towards a web design project or other services.

Contact us.

lee@VC5agency.com

19 Prospect St.
South Orange, NJ 07079

FAQ

  • I used to. And most web designers will. But that’s a mistake. Your messaging comes first and it all stems from there. You may just need a more engaging story on your website or better lead gen. Take the free assessment and let’s chat

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