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Responsive website displayed on a desktop, laptop, tablet, and smartphone screens. The website features a cityscape with a brick building, green trees, and people walking and cycling. The prominent text says, "We don't create plans, we create legacies," and the logo reads "Topology."

take a holistic approach
to your marketing
& design

And build a thriving brand from the inside out.

Book a discovery call
Free marketing assessment

what is “holistic” marketing
& design?

A black-and-white kitten sitting on a wooden floor.

• Does your business feel broken?

• Do you struggle with converting leads?

• Do you feel alone in your marketing?

• Are you confused on what to do next?

Our Holistic approach looks at every aspect of your business from the inside out. From your website, graphic design, and products, to your services, and social media as well as your marketing, CRM, workflow, finances, and, most importantly, your messaging. We even go in-depth and look at your “Why”– Why your business exists in the first place. And, if it all brings you joy! Just like holistic medicine, we don’t patch up the symptoms. We identify and fix your brand as a whole, creating a powerful blueprint for long-term happiness and success.

Many businesses look to a new website to solve their issues, but most design agencies do things backward, prioritizing design over the core business problems, and messaging issues - where most of the real problems live. This traditional approach often results in messaging that doesn’t resonate, marketing that doesn't convert, and a website that just doesn’t work. If you're feeling down, helpless, alone, and confused about what to do next, it's time for a different strategy.

Think of us as a full-service marketing and design company sprinkled with business and life coaching.

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Get new insights & inspiration

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Find new passion & purpose

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Take control of your business

Our holistic process is called,
“Inside, outside, Upside down.”

  • Black and white close-up of a printed page showing a plate with the word 'reflexe' in a stylized font.

    WE START WITH YOUR “WHY”

    We delve into your personal and business goals, create an action plan, and craft a compelling StoryBrand script to structure all your communication for future marketing efforts

  • Close-up of a bolt with a hexagonal head against a black background.

    THEN CREATE WHAT THE WORLD SEES

    Only when a strong mission, messaging and StoryBrand is at your core, then we look at all your customer touchpoints ensuring a strong and cohesive brand. Everything comes out of your messaging, includes photography, graphics, logo, branding, website, sales funnels, marketing framework and materials, social media, sales letters, proposals, pitch decks, and even your bio.

  • The UPSIDE DOWN logo with black background, upside-down text in gray reading "UPSIDE DOWN".

    AND LOOK TO DO THINGS DIFFERENTLY

    Then how can we look at things from a different POV? How can we do things differently? How can you refine your products and services to be more unique and profitable?

Book a discovery call
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VC-5 is founded by award-winning copywriter, creative director, designer, photographer, and StoryBrand Certified Guide, Lee Seidenberg.

Lee brings his 20+ years of writing TV commercials and ad campaigns for global brands, and years of experience as a designer, entrepreneur, agency owner, and student of spiritual thinking to you to help build the life and brand of your dreams.

Read more

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A badge with a black background and gold outline, featuring the words "Certified" at the top, "StoryBrand" in the center, and "Guide" at the bottom, with small gold stars above and below "StoryBrand."

Lee has created award-winning ADVERTISING
work for some of the biggest brands in the world:

Silver Chevrolet logo with a bowtie shape above the word Chevrolet in white block letters.
Outline of the phrase 'Love' written in cursive with a small dove underneath.
Black and white logo of an apple with a bite taken out of it and a leaf on top
Empty white background with a faint vertical gradient.
Black, white, and gray circular logo for Baskin Robbins featuring the stylized text "BR" and "baskin robbins" inside the circle.
Black and white IKEA logo with large black letters inside an oval shape on a rectangular background.
Black and white Snapple logo with a rounded rectangular shape and bold lowercase letters.
Gray semi-circular gauge with a red needle pointing to the middle.

And some of the smallest in the neighborhood:

Logo of Renovation Angel, featuring a stylized 'ra' inside a circle, with the words 'renovation angel' below.
J. Farese Construction logo in gray with white text and decorative lines.
Logo displaying the name Dana Codispoti Personal Crisis Coach
Black background with a white circular logo containing the initials B and M intertwined, and the text 'BALDASSARE & MARA, LLC' written below in white capital letters.
Black background with a white butterfly logo at the top. The text reads "Helrich Coaching" in bold and "+ Leadership Advisory" in a script font underneath.
The image shows a brochure or flyer titled "Free Marketing Assessment" with the logo "VC 5" and the words "Holistic Marketing & Design." There is also a woman with dark hair, wearing a polka dot shirt, looking thoughtful and working on a laptop.

start with a FREE Marketing assessment

With a small worksheet and a free 30-minute call, we’ll:

⚡ Identify gaps in your sales funnels and marketing

⚡ Branding and website review

⚡ Discover new possibilities for your business

⚡ Get the inside on going Inside, Outside, Upside Down.

Free marketing assessment
A man and a woman are sitting at a table, looking at a laptop. The man is pointing at the laptop screen while the woman is listening attentively.
Text graphic that reads "Inside & Outside Down" with stylized font and decorative elements.

Our Holistic approach is designed to help small businesses build their branding and marketing and design the right way, from the inside out. Before we design anything, we need to make sure the messaging will resonate. The Inside, Outside, Upside Down session includes:

⚡ Business and Brand Deep Dive

⚡ Mission, Messaging & Marketing Blueprint which includes:

⚡️Personal and Business Goals
⚡️1-Year Game Plan with Action Steps to Implement
⚡️Mission Statements, One-Liner and Tagline
⚡️StoryBrand Script to be the backbone for all communication
⚡️Landing Page Wireframe
⚡️Marketing Plan

⚡ Recommendations CRM, Tech Stack, Workflow and more…

Learn More

design & PRODUCTION services

After our Inside Outside Upside Down session is complete, we’re happy to help bring your brand to life.

  • Business cards for J. Farese Construction, with a dark textured background, white text, and a photo of a smiling man. The cards display contact information and services related to renovation and construction.

    BRANDING DESIGN

    From logo design to brand colors to typography, we’ll bring your brand story to life.

  • Website homepage for Helen Birney, a fitness coach, showing a woman in athletic wear stretching outdoors during sunset with trees and a parking lot in the background.

    WEBSITE DESIGN

    Custom websites carefully crafted to create curiosity, and convert leads.

  • Group of six diverse professionals in formal attire posing in a modern living room with abstract art on the dark wall and green plants.

    PHOTOGRAPHY

    We specialize in branding portraiture that elevates your brand to new heights.

  • A woman sitting on a gray couch in a colorful room, wearing a yellow blazer over a white top, with brown hair, speaking with an expressive facial expression, and a large window with green foliage in the background. Her name, Irina Soriano, is displayed in white text on a maroon background.

    VIDEO PRODUCTION

    We are a full-service production company, able to create and bring your content to life.

  • A large yellow robot with robotic features, standing outdoors in front of a house with a blue exterior and red door, surrounded by trees and flowers.

    AD CAMPAIGNS

    We have 20+ years of experience creating award-winning TV Commercials for global brands.

  • A professional portrait of Connell Foley, a bald man in a dark blue suit with a white shirt and blue striped tie, smiling and crossing his arms. To the left, a quote about artificial intelligence in the legal industry and his name.

    SOCIAL MEDIA

    We can handle writing, designing and posting your social media.

  • A man and woman sit at a table looking at a laptop screen in an office setting.

    COACHING

    We’ll help keep you focused on your mission with ongoing caching and accountability.

  • Promotional graphic for 'The Inner Landscape' course by Planned Happiness Institute, featuring a person sitting with a red umbrella against a colorful, abstract background with spiritual and geometric designs.

    GRAPHIC DESIGN

    We’ll help keep all your design consistent from presentations to key art and more.

  • Tablet displaying promotion for a free marketing assessment with a woman pondering, placed on a white desk with a white chair, a white heater, and a white vase with dried flowers.

    LEAD GENERATION

    We’ll help concept, and create powerful lead generators and funnels to convert leads.

VIEW CASE STUDIES

Jenifer Mara
Baldassare & Mara

"Lee and his team have been an indispensable part of our firm's branding. They are talented, work fast and consistently deliver, and often improve on our requests."

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Anthony Mahajan
Health Law Alliance

"I could not be more grateful for Lee’s ability to define and creatively illustrate my firm’s value proposition to a broader audience. The services we offer are highly specialized, but Lee was able to develop themes and messaging that effectively communicates our “call to action” to potential clients in a manner that resonates….”.

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E~ Bradshaw
BCS Arts NJ

"Lee and his team have been an indispensable
part of our firm's branding. They are talented,
work fast and consistently deliver,
and often improve on our requests."

A woman with brown hair and earrings smiling, wearing a white shirt and a black blazer against a white background.

Steve Feldman
Kinder Greener

"Lee and his team have been an indispensable
part of our firm's branding. They are talented,
work fast and consistently deliver,
and often improve on our requests."

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a PLAN for long-term success

Assess

FREE

Marketing Assessment

Curious on where you are right now? With this short survey, and a free 30-minute call, we’ll go over the specific gaps in your marketing and communication and get the inside on our Inside, Outside, Upside Down session.

Start Here

$2,999

Inside, Outside, Upside Down

Build

Let’s go Inside, Outside, Upside down to define your mission and create messaging that attracts clients and a marketing plan designed to reach your specific goals. Get a Blueprint you’ll be able to implement right away.

CUSTOM

Design & Production Services

Plan

We’re happy to implement everything in the blueprint, from website to sales emails, to social media to video content. We’re so confident about our process, your $2,500 will be credited towards a web design project or other services.

Contact us.

lee@VC5agency.com

19 Prospect St.
South Orange, NJ 07079

FAQ

  • I used to. And most web designers will. But that’s a mistake. Your messaging comes first and it all stems from there. You may just need a more engaging story on your website or better lead gen. Take the free assessment and let’s chat

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