Our Process: Build Your Brand from the inside out.
We don’t believe in quick fixes. Most businesses build their brand and marketing backward—jumping straight into a website or social media without first defining their core message, strategy, and identity. That’s why our approach is holistic and strategic from the start.
At VC5, we take a deep, inside-out approach to ensure your business is built for long-term success. We align your messaging, brand identity, marketing, and technology so that every part of your business works together seamlessly.
How it works
Every business is unique, so our first step is understanding where you are now and where you want to go.
Discovery Call
A conversation to understand your business, goals, and challenges. This helps us determine the best way forward.
Strategic Engagement
Depending on your needs, we’ll work together in one of three ways:
✅ Messaging & Strategy – If you need a clear message and marketing strategy, we’ll start with a deep-dive intensive.
✅ Brand & Website Build – If you need execution, we’ll develop your brand identity, website, and key marketing assets.
✅ Ongoing Growth & Execution – If you need ongoing marketing and strategic support, we’ll work with you as your Fractional CMO.
Implementation & Growth
We help you bring your brand to life with a clear strategy, compelling messaging, and marketing systems that work. Whether you take the plan and run with it or have us execute it for you, you’ll have the tools and clarity to grow with confidence.
your blueprint to success
Your brand is more than just a logo or a website—it’s the way you communicate, attract, and serve your customers. That’s why we look at every touchpoint in your business to ensure everything is aligned and effective.
GAME PLAN
We’ll map out your journey to a brand and business that thrives on every level, and brings you joy!
MISSION STATEMENTS
To keep your communication focused, we’ll create personal and business missions, and action steps to accomplish them.
ONE-LINERS & TAGLINE
A crucial part of your messaging toolkit that will enable you to talk about your business in a way that is both powerful & memorable.
STORYBOARD SCRIPT
Position your clients as the hero and yourself as the guide. This story will be backbone for all your communication.
NEXT STEPS
We’ll provide you with actionable next steps to implement the blueprint to generate new clients, new business and longterm success.
UPSIDE DOWN THINKING
New, unexpected ways to think about your business, marketing, products, and services to help stand out in a crowded marketplace.
LANDING PAGE WIREFRAME
We’ll provide a landing page wireframe in the StoryBrand framework designed to convert strangers into loyal fans.
CRM / TECH RECOMMENDATIONS
We’ll dive deep into your tech stack to see if there are better, more efficient ways to organize clients, storage and workflow.
MARKETING PLAN
A strong plan to improve client curiosity, engagement, and commitment with tools like lead generators, CRM, and more.
