Reimagining a POP Industry Leader: Helping Rhino’s Brand and Sales Strategy POP Off the Shelf
Client Overview:
Rhino Global Solutions is a packaging and display design firm that specializes in retail-ready POP (point-of-purchase) solutions for some of the world’s most recognized consumer brands. Known for their ability to combine creativity with structural engineering and supply chain precision, Rhino had built an impressive reputation in the background. But their outward-facing brand and digital presence failed to capture the innovation and strategic value they brought to the table.
Challenges:
Despite years of industry experience and a loyal client base, Rhino struggled with outdated branding, unclear messaging, and a website that didn’t reflect its creative capabilities or global reach. They were also preparing for major trade shows without the kind of collateral or marketing automation needed to truly compete. Internally, they lacked the systems and CRM infrastructure to support lead generation, nurture campaigns, or sales follow-ups. In short, they looked smaller than they were and needed a strategy to match their ambition.
Creative Approach:
Our work with Rhino began by going deep into the mission and vision of the company. We clarified their messaging, overhauled their brand identity, and built out a comprehensive marketing and digital foundation to support ongoing growth. From visual design to marketing automation and trade show support, this was a full-scale brand transformation designed to help Rhino compete at the next level.
Key Components:
Branding & Visual Identity:
Created a bold, flexible new logo system to reflect the strength, agility, and creativity of the Rhino team.
Developed a modern color palette and typography system to establish a consistent, premium brand presence across digital and print.
Refined the visual tone to stand out in a conservative industry, blending approachability with authority.
Messaging & Copywriting:
Crafted a new messaging platform centered on Rhino’s unique ability to provide design that delivers—creative packaging solutions backed by reliable execution.
Developed website copy, brochure language, and email marketing messaging that speaks directly to the pain points of CPG brands, retailers, and supply chain managers.
Created distinct messaging pillars to support future campaigns, each tied to a core customer benefit (speed, reliability, creativity, scalability).
Website Design & Development:
Designed and built a sleek, conversion-focused website that showcases Rhino’s portfolio and process.
Streamlined navigation and content structure to reflect the sales journey—from interest to inquiry.
Integrated lead capture forms tied to CRM workflows for efficient follow-up and tracking.
CRM & Automation:
Implemented VC5’s all-in-one CRM platform to manage contacts, track leads, automate follow-ups, and book meetings.
Built custom pipelines, appointment scheduling tools, and automated email sequences for event follow-up and lead nurturing.
Enabled the sales team to operate from one central hub, eliminating tech fragmentation and manual processes.
Marketing Collateral & Trade Show Strategy:
Designed a suite of brochures and collateral tailored for trade shows and in-person meetings.
Developed booth signage and large-format graphics to support high-traffic events and vendor summits.
Created a step-by-step strategy for trade show follow-up, including email marketing sequences and CRM tracking to capture more leads and close more deals.
Social Media & Email Marketing:
Designed branded social media templates and an initial post series to help Rhino show up more consistently online.
Wrote and designed email newsletters for event follow-up, new capabilities, and client outreach.
Results:
The Rhino rebrand has redefined how the company shows up to the world. Their new identity not only reflects the caliber of their work, but it also builds trust faster and opens more doors. The website now serves as a conversion engine, supporting the sales team with clear messaging and strategic lead capture. With the CRM and automated systems in place, the team no longer loses track of leads or misses follow-ups. And at trade shows, they now stand shoulder-to-shoulder with the biggest players in their space. The end result? More visibility, more credibility, and more momentum.